A name synonymous with sponsorship in Modified racing is back. Ted Hebert, owner of Teddy Bear Pools and Spas of Chicopee, Mass., has agreed to become an associate sponsor of the NASCAR Whelen Modified Tour event at the Monadnock Speedway on Saturday night, May 12.
Following an idea created by Modified race fan Jim Schaefer at his home track, the Riverhead Raceway on Long Island, the Monadnock NASCAR WMT event purse will be bolstered $5,000 by Teddy Bear Pools, the #1 Dealer of Pools and Spas in all of Massachusetts. All competing drivers who sport a provided Teddy Bear Pools sticker on their cars will be eligible to compete for the added bonus money.
Teddy Bear Pools was a major sponsor of Mario Fiore’s #44 race team in the 1980’s, and also an associate sponsor through the ’90’s. Car owner Mario Fiore credit’s Hebert’s sponsorship as the reason they were able to race in the year 2000, after a major company backed out of a sponsorship deal when the race season was about to begin.
The money will be added to a number of finishing positions, with enticing more teams to compete at the quarter-mile southern New Hampshire oval in mind. Last season, Todd Szegedy drove some extra laps, and turned that experience at Monadnock in a weekly series event into a WMT victory at the high-banked quarter mile oval.
This year’s event, thanks to Teddy Bear Pools, promises to carry added significance.